Why Local Businesses Should Still Buy PPC Ads

Pay-per-click advertising

Why Local Businesses Should Still Buy PPC Ads

April 7, 2013

Many small-to-medium businesses (SMBs) feel compelled to focus on their organic search rankings. After all, it's "Free" and if you rank highly for your top keyword phrases you can receive excellent business from it. But, even if your business ranks well in local search (and especially if you don't), there are great reasons to consider a paid search campaign (pay-per-click ads).... Read More


Julia Hidy

Art of The Press Release, Julia Hidy – Podcamp 2013

March 5, 2013

Julia Hidy is an author, and senior business consultant, speaker and multimedia content creator and boutique marketing agency owner.  She runs Julia Hidy Marketing and her #1 specialty is writing and distributing press releases.  Julia’s press releases are works of art and very effective;  it’s not the only thing she...... Read More


What is Content Marketing and How do I Get Started?

February 2, 2013

Content marketing is not a new concept. It has been in existence since the discipline of marketing was formerly developed. Some would argue even before that. Some of the oldest texts in human history were filled with content created for a purpose. The purpose was to inform and influence the...... Read More


Should I Build An App?

January 26, 2013

Clients ask us this question all the time. And our answer is, only if you think it will add value to your customers experience. Just because you can, doesn’t necessarily mean you should. Apps are a great way to provide a highly focused brand experience to your customers. And if...... Read More


TIP: Best Way to Use QR Codes

February 19, 2012

Unless you’re living under a rock, you’ve probably heard of QR codes and have noticed their proliferation in advertising in the last 18 months. QR codes are a great marketing tool when used properly. They can provide timely information at all steps of the sales cycle and can be very useful....... Read More


Jib wins the platinum MarCom award for Kingspan Legacy campaign

September 11, 2011

It’s a gratifying experience to receive recognition for hard work and it appears we’ve been acknowledged for the Kingspan Legacies Are Built campaign. We are proud to announce we have been honoured with a platinum award in the Marketing Promotional Campaign of the MarCom Awards. Kingspan manufactures insulated metal panels...... Read More


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jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.