Category: Content Marketing

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redneck

Rise of the Rednecks

May 23, 2013

Where have all the beautiful people gone? These days Kardashians are a distant memory and the Housewives can’t muster enough of an audience to cover their hair and makeup costs. Instead our new reality is watching ZZ Top... Read More


time

When Should I Post This? The Science of Social Media Timing.

May 2, 2013

With over 1.2 billion social media users sharing the minutia of their days, it’s tough to get a word in edgeways. Capturing the attention of your followers and fans is not only a matter or alluring content, but also perfect timing.... Read More


crown-new

Why Content Is King : Marketing Legends and Icons

April 23, 2013

The marketing world is shifting fast; and to stay ahead of this plate tectonic disco ball, you have to revolutionize the way your products are marketed. Say it with me now; Content is King. Content is the new black, it’s the who’s who, it’s the new mac daddy of marketing and if it’s not your bag, it really should be, baby.... Read More


The Importance of storytelling in marketing

Best Marketing Strategy. Ever.

April 12, 2013

Stories are the vehicles that turn information into meaning; they are the emotional connection between you and your audience. Stories turn a faceless corporation into a community of people with goals and dreams and intentions. Stories are more likely to be shared on social media or by word of mouth. Your audience will happily spend time with your story, but only seconds with your product.... Read More


Organizers of PodCamp Toronto 2013, Karim Kanji, Rick Weiss, John Leschinski

Laurie Dillon-Schalk’s Panel on Storytelling at PodCamp

March 3, 2013

Laurie Dillon-Schalk, Hessie Jones, Randy Matheson, Andrew Jenkins and Mark Evans at  ‘The Art of Content Marketing – The shift from content marketing to storytelling.’ Post by Robert Campbell on Mar 3, 2013 Laurie Dillon-Schalk is someone I’ve known for a while. She’s supportive of me and my work, and...... Read More


What is Content Marketing and How do I Get Started?

February 2, 2013

Content marketing is not a new concept. It has been in existence since the discipline of marketing was formerly developed. Some would argue even before that. Some of the oldest texts in human history were filled with content created for a purpose. The purpose was to inform and influence the...... Read More


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jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.

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