madmen-3lessons

3 Important Advertising Lessons from Mad Men

September 11, 2013

Don Draper is the consummate creative genius; cool to a fault and beyond flawed. While I wouldn’t suggest adopting Draper as a mentor, I do follow those parts of his marketing philosophy...... Read More


twitterMarketing

Use Twitter as an Effective Marketing Tool

September 6, 2013

While most companies use a Twitter account, it’s often no more than a place to repost your blogs or publicise the odd promotion. It’s no wonder Twitter has a bad rap...... Read More


gamification

Gamification: The Secret to Marketing Magic

September 3, 2013

Gamification: a term coined in 2010 which describes marketing techniques that utilize elements of video gaming as incentives for clients to support your brand. Clients can collect points (like frequent flier miles)...... Read More


business-blogging

Should your Business get a Blog?

August 26, 2013

To blog or not to blog… it’s a very valid question. Blogging is an enormous commitment and, like a needy Tamagotchi baby, requires constant care. Blogs tick so many of the boxes you need to drive traffic...... Read More


email-marketing

Email Marketing: Still Groovy after all these Years

August 19, 2013

The thrill of getting a real letter in your post box is an archaic throwback to a more romantic era. Bills, credit card statements and brochure from my local realtor-cougar are all swept aside for the joy of an actual letter or postcard...... Read More


color

Using Colour Psychology to Boost your Brand

August 9, 2013

There’s a reason why hospitals are predominantly painted in pastels, why presidential candidates wear blue ties and why brothels sport red lights; colours inspire confidence, stimulate the senses and exude quality. All you need...... Read More


The Ups and Downs of Crowdfunding

Crowdfunding: Your Ticket to Being the Next Best Thing

August 2, 2013

What we’re asking sounds dubious at best; delayed delivery from manufacturers with no proven record for projects that are in their infancy. But, everyone from coffee makers to rock groups are turning to crowdfunding to source capital for their next big idea.... Read More


How to write efficiently

We’re Not Wordy

July 26, 2013

Economy of words has never been more important than it is with today’s lazy reader. You have only seconds to capture your reader’s attention before they merrily bounce on to another site, get an important call or multitasking draws their attention elsewhere. The ability to convey a wealth of information in as few words as possible is an art...... Read More


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jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.