What is Content Marketing and How do I Get Started?

February 2, 2013

Content marketing is not a new concept. It has been in existence since the discipline of marketing was formerly developed. Some would argue even before that. Some of the oldest texts in human history were filled with content created for a purpose. The purpose was to inform and influence the...... Read More


Should I Build An App?

January 26, 2013

Clients ask us this question all the time. And our answer is, only if you think it will add value to your customers experience. Just because you can, doesn’t necessarily mean you should. Apps are a great way to provide a highly focused brand experience to your customers. And if...... Read More


Re-orienting Norbord Industries

April 23, 2012

Norbord Industries (a OSB manufacturer with $1 billion in sales and $1billion in assets) has been a fantastic client for quite some time. We’ve produced a large amount of work for them, but only for their product marketing, and never their corporate communication. We were thrilled to finally have gotten...... Read More


Is Your Website Mobile Friendly?

March 17, 2012

According to all the pundits, mobile phones will be the leading web surfing device by the year 2015. Today a large percentage of your busy, on-the-go customers are accessing the web through their smart phones, such as iPhone, Blackberry, and Android. And we must not forget the growing tablet market...... Read More


How Google authorship improves CTR

March 1, 2012

Have you ever wondered why some search results include a photo of the author along with the SERP result? It’s very simple actually. Allow me to explain. Google has gone to great lengths to improve the user search and results experience, as well as develop their own social media property...... Read More


GlassX Wall System

Exploring Thermodynamics with GLASSX

February 28, 2012

In the summer of 2011, jib was approached by GreenLite Glass in Vancouver with a unique opportunity to assist them in developing product messaging and collateral for a revolutionary new product called GLASSX. GLASSX is a translucent exterior wall system with a patented phase change material (PCM) and a prism that...... Read More


TIP: Best Way to Use QR Codes

February 19, 2012

Unless you’re living under a rock, you’ve probably heard of QR codes and have noticed their proliferation in advertising in the last 18 months. QR codes are a great marketing tool when used properly. They can provide timely information at all steps of the sales cycle and can be very useful....... Read More


FIORIO: Refreshing a salon & spa brand

January 11, 2012

FIORIO is a chain of high-end salons throughout Toronto. They’ve offered premium beauty services since 1976. In addition to their salons, they run a hair styling college and also sell a variety of hair care products to consumers and industry professionals. Maurice – the founder – and the FIORIO team...... Read More


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jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.