Category: Strategy

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Zen and the art of Marketing Maintenance

Zen and the Art of Marketing Maintenance

July 7, 2015

Why do you ride a motorcycle? Its hours of fiddling to get the timing just right, checking and changing the oil and bruising your shin trying to kick-start the damn thing. Bugs in your teeth, rain down your back and motorists who don’t see you or don’t care to.... Read More


Building trust on social media

How to Build Trust on Social Media

March 5, 2014

The key to a successful social media campaign is creating a meaningful connection with your audience. You want them to share, to comment and to recommend you to their own circles.... Read More


Promoting your blog content

10 Cool Things to Do with your Blog Once it’s Posted

January 27, 2014

“Three likes and one share? That was Shakespeare-esc in its elegance, come on people!” If you are frustrated that your brilliance goes unnoticed online, then we are here to help. Quality content is the only way to attract a crowd...... Read More


How to craft a compelling about us page

Crafting a Compelling About Us Page

January 17, 2014

The much maligned ‘About Us’ page is your company’s bio; it’s the resume that potential clients consult when deciding to hire you. It can either be a snore fest on when you became incorporated and a lengthy list of your board members, or it can be a unique opportunity...... Read More


zen-again

Zen and the Art of Time Management

June 7, 2013

Does the day have too few hours for you to do all your work and keep up with social media posts, phone calls, meetings and water cooler gossip? If you feel like you’re always scrambling to catch up, what you really need to do is just relax.... Read More


The Importance of storytelling in marketing

Best Marketing Strategy. Ever.

April 12, 2013

Stories are the vehicles that turn information into meaning; they are the emotional connection between you and your audience. Stories turn a faceless corporation into a community of people with goals and dreams and intentions. Stories are more likely to be shared on social media or by word of mouth. Your audience will happily spend time with your story, but only seconds with your product.... Read More


Julia Hidy

Art of The Press Release, Julia Hidy – Podcamp 2013

March 5, 2013

Julia Hidy is an author, and senior business consultant, speaker and multimedia content creator and boutique marketing agency owner.  She runs Julia Hidy Marketing and her #1 specialty is writing and distributing press releases.  Julia’s press releases are works of art and very effective;  it’s not the only thing she...... Read More


Organizers of PodCamp Toronto 2013, Karim Kanji, Rick Weiss, John Leschinski

Laurie Dillon-Schalk’s Panel on Storytelling at PodCamp

March 3, 2013

Laurie Dillon-Schalk, Hessie Jones, Randy Matheson, Andrew Jenkins and Mark Evans at  ‘The Art of Content Marketing – The shift from content marketing to storytelling.’ Post by Robert Campbell on Mar 3, 2013 Laurie Dillon-Schalk is someone I’ve known for a while. She’s supportive of me and my work, and...... Read More


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jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.