Category: Marketing

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How to encourage User-Generated Content

5 Ways to Encourage User-Generated Content

December 20, 2013

The only thing better than great content, is great user-generated content. User-generated content like comments, reviews, videos, pictures and guest blog posts provide a rich new dimension to your content and...... Read More


packages

Designing Successful Product Packaging

December 17, 2013

When designing product packaging, you begin to realize that form is as important as content. No matter how brilliant your product may be, a dull package will have sales floundering...... Read More


Improving your conversion with better marketing

Here’s how to Optimize Conversion Rates… Psych!

November 25, 2013

To understand what makes your customers click on the ‘buy’ button, you have to get into their heads. Years of consumer surveys and studies have helped us to understand what drives people to shop, why they choose one brand over another and what makes them more likely to recommend their...... Read More


How Live Chat Can Boost Your Conversion Rate

How Live Chat Can Boost your Conversion Rate

November 18, 2013

Whether you have a physical storefront or a virtual one, much of your marketing effort is aimed at directing potential customers to your website. When they do find their way there, they are at a disadvantage to in-store customers...... Read More


newsletters

Email Newsletters: Do They Really Work?

October 21, 2013

With social media taking center stage in most modern content marketing strategies, some marketers have forgotten their old and trusted friend, the newsletter. Don’t let this valuable resource be overshadowed by an increasingly demanding marketing retinue. Here are some...... Read More


madmen-3lessons

3 Important Advertising Lessons from Mad Men

September 11, 2013

Don Draper is the consummate creative genius; cool to a fault and beyond flawed. While I wouldn’t suggest adopting Draper as a mentor, I do follow those parts of his marketing philosophy...... Read More


twitterMarketing

Use Twitter as an Effective Marketing Tool

September 6, 2013

While most companies use a Twitter account, it’s often no more than a place to repost your blogs or publicise the odd promotion. It’s no wonder Twitter has a bad rap...... Read More


gamification

Gamification: The Secret to Marketing Magic

September 3, 2013

Gamification: a term coined in 2010 which describes marketing techniques that utilize elements of video gaming as incentives for clients to support your brand. Clients can collect points (like frequent flier miles)...... Read More


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jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.