Category: Marketing

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email-marketing

Email Marketing: Still Groovy after all these Years

August 19, 2013

The thrill of getting a real letter in your post box is an archaic throwback to a more romantic era. Bills, credit card statements and brochure from my local realtor-cougar are all swept aside for the joy of an actual letter or postcard...... Read More


The Ups and Downs of Crowdfunding

Crowdfunding: Your Ticket to Being the Next Best Thing

August 2, 2013

What we’re asking sounds dubious at best; delayed delivery from manufacturers with no proven record for projects that are in their infancy. But, everyone from coffee makers to rock groups are turning to crowdfunding to source capital for their next big idea.... Read More


advertising-choosing

Selecting the Best Advertising Agency for Your Business

July 8, 2013

Finding the right advertising agency isn’t a Madman-esc series of liquid lunches in martini bars being courted by good looking advertising executives. Well, except for the part about good looking advertising executives; that part is totally true.... Read More


Search and Social Rank Symposium Five

Smojoe Earns Media for Amdry Building Products

June 23, 2013

In June 2013, Rob Campbell of Smojoe wrote business stories about a friend using Amdry insulated walls and basement flooring in a bunch of different online platforms. He created a series of informative articles, blogs and discussion forum posts describing how one contractor in particular was now using these two...... Read More


bounce-cat

Bounce Rates and Why you should Care

June 21, 2013

Bounce; it’s not just a laundry detergent or a bad Ben Affleck film, it also happens to be a great tool to gauge public reaction to your website content. A high bounce rate can mean that you need to make your website easier to navigate, improve your website design or...... Read More


comments

Handling Negative Social Media Responses… like a Boss

May 21, 2013

Remember the old suggestion box? It was a great way for people to anonymously post ideas and complaints and for management to really gauge the mood of their clients. Social media has become our modern-day suggestion box, although most companies are too scared to lift the lid or deal with what’s inside.... Read More


ambasador-new

Is a Brand Ambassador Program Right for your Business?

May 15, 2013

Nothing is as valuable as a recommendation from a trusted friend. There is no marketing campaign, humorous ad or catchy slogan that can take the place of real experience. An ambassador program serves to create authentic experiences that users share with their friends, family and social networks and is an invaluable cog in a comprehensive marketing plan.... Read More


magique-new

5 Magical Marketing Words that Work

May 7, 2013

In marketing, every word matters. While word placement and punctuation can mean the difference between; “Let’s eat, Grandma,” and “Let’s eat Grandma,” selecting the right word is also of the utmost importance. When you only have a sentence, 140 characters or the limited space in an internet advert, you have to make every one count.... Read More


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jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.