This is our playground where we explore the ebb and flow of the digital seascape
02.19.2012 — TIP: Best Way to Use QR Codes
Unless you’re living under a rock, you’ve probably heard of QR codes and have noticed their proliferation in advertising in the last 18 months. QR codes are a great marketing tool when used properly. They can provide timely information at all steps of the sales cycle and can be very useful. BUT we don’t recommend them to our clients, unless there is a specific function beyond visiting the home page of their web site.
If you are planning to use a QR code, make sure you are adding value to the intended users experience. Send them somewhere useful, give them a coupon, provide directions, help them buy your product, inform them on how to use your product through video or audio. Don’t just send them to your website. For great examples of QR code use, take a look at these 5 genius examples of QR codes in marketing.
07.21.2011 — Make the logo bigger
This is not new. Apparently it was published in 2008, but I can soooo relate to this topic. Be prepared for a smile. 
09.24.2009 — Interesting Insights on Social Media by Kodak
It appears the dinosaurs are coming out of the dark ages. Wonder whether they can pull off these kinds of activities and be authentic about it. Judge for yourself.
05.21.2009 — The Future of magazines is HTML 5
This is yet another nail in Adobe Flash’s coffin. You can clearly see the potential of HTML 5 in this video. It’s open, searchable, efficient and cross platform. Check it out.
02.10.2009 — Buckle up
Great spot for driver safety.
- grab the
rss reed -
+David Shephard
- An obsessive entrepreneur, with interests in renewable energy, motorcycles, and carpentry. David and the jib team employ over 15 years of advertising experience to deliver sound strategies for an ever evolving marketing landscape.