Why would a perfectly happy little boutique advertising agency buy a tea company? That’s not what we do! Most of us who work there haven’t even tried matcha tea so what gives?
What Does Matcha Tea have to do with Marketing?
Well, let’s just say as we get older, we are getting a little wiser. You see, what we’ve learned is that living a life that is true to your values and represents who you really are as a person is the path to success. We were looking to branch out into a new venture, but we wanted something that resonated with our own personal values. Values of sustainability, ethical working environments and selling products that enhanced people’s lives and improved their health.
As marketing managers, we’ve learned that if you really want to appeal to an audience, tell them your story. Not a story that you think you want to hear—tell them why you do what you do, what’s important to you and why you love your product or service. When you put yourself into your marketing, you connect meaningfully with an audience. You start a conversation that allows you to form lasting relationships and you get invaluable feedback that allows you to improve your business and create a better experience for your clients. It helps you to grow your business and get far more personal satisfaction.
What is Matcha Tea Anyway?
Matcha tea has been part of Zen Buddhist tea ceremonies for centuries. That’s because it has 137 times the antioxidants of regular green tea. It is packed with essential amino acids L-theanine and EGCg. These amino acids bond with the caffeine molecules in matcha tea so you get all the perks of caffeine without the jitters. L-theanine relaxes the body and allows for sharp concentration—perfect for enhancing meditation.
Matcha allows us to provide our customers with a product that is healthy for their minds and bodies, a product that is sustainably grown in ethical working conditions. We support sustainable and ethical practices: the packaging, canister, label, and sealed matcha bag are eco-friendly and completely recyclable. This fits in with our ethics of providing a valuable product that improves mindful living, that allows us to tread lightly on the earth and is created with ethical working conditions.
A Culture of Caring
It occurs to us that we are continually recommending marketing strategies to our clients that we believe in. We base these beliefs on experience and on the analytics that allow us to gauge what works and what doesn’t and adjust our strategy accordingly. While this pays dividends, we are aware that there is a degree of separation and we’re closed off from real customers and what they want.
By purchasing a tea company of our own and applying all our best marketing strategies, we get to put our money where our mouth is. We get to see what works and what doesn’t and how customers experience our product and service.
This will allow us to provide a far more comprehensive service to our clients. It will enable us to experiment with different marketing strategies, to push the envelope of what we believe is possible and to test drive a few tricks we have up our sleeves. The feedback from real customers will help us to develop and deepen our understanding of the best way to tell your story, and to bring your products to the world in a way that resonates with your clients so well, they’ll become raving fans.