Crafting a Compelling About Us Page

How to craft a compelling about us page

Crafting a Compelling About Us Page

January 17, 2014

The much maligned ‘About Us’ page is your company’s bio; it’s the resume that potential clients consult when deciding to hire you. It can either be a snore fest on when you became incorporated and a lengthy list of your board members, or it can be a unique opportunity...... Read More


How to write excellent headlines

How to Write Brilliant Blog Headlines

November 1, 2013

We have become a nation of scanners. I blame smartphones and laziness, but reading has become the practice of scanning headlines as we wait in queues, on the train or over lunch in the break room. Consequently,...... Read More


How to write efficiently

We’re Not Wordy

July 26, 2013

Economy of words has never been more important than it is with today’s lazy reader. You have only seconds to capture your reader’s attention before they merrily bounce on to another site, get an important call or multitasking draws their attention elsewhere. The ability to convey a wealth of information in as few words as possible is an art...... Read More


jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.