Zen and the Art of Marketing Maintenance

Zen and the art of Marketing Maintenance

Zen and the Art of Marketing Maintenance

July 7, 2015

Why do you ride a motorcycle? Its hours of fiddling to get the timing just right, checking and changing the oil and bruising your shin trying to kick-start the damn thing. Bugs in your teeth, rain down your back and motorists who don’t see you or don’t care to.... Read More


building-trust

Content Marketing; Build Trust, not Traffic

April 13, 2015

For many years now, content marketing has had a singular goal; to drive traffic to your site. Success has been gauged by the amount of likes you have and your ever-growing number of followers. But one look at most bounce rates will show... Read More


Ultimate Marketing Guide: Creating a marketing funnel

The Ultimate Marketing Guide Series: Creating a Marketing Funnel

May 21, 2014

Overwhelmed by choice when it comes to which online marketing method to use? Does your conversion rate stay the same despite the hours you devote to social media campaigns? Well fret no more!... Read More


How to craft a compelling about us page

Crafting a Compelling About Us Page

January 17, 2014

The much maligned ‘About Us’ page is your company’s bio; it’s the resume that potential clients consult when deciding to hire you. It can either be a snore fest on when you became incorporated and a lengthy list of your board members, or it can be a unique opportunity...... Read More


madmen-3lessons

3 Important Advertising Lessons from Mad Men

September 11, 2013

Don Draper is the consummate creative genius; cool to a fault and beyond flawed. While I wouldn’t suggest adopting Draper as a mentor, I do follow those parts of his marketing philosophy...... Read More


comments

Handling Negative Social Media Responses… like a Boss

May 21, 2013

Remember the old suggestion box? It was a great way for people to anonymously post ideas and complaints and for management to really gauge the mood of their clients. Social media has become our modern-day suggestion box, although most companies are too scared to lift the lid or deal with what’s inside.... Read More


ambasador-new

Is a Brand Ambassador Program Right for your Business?

May 15, 2013

Nothing is as valuable as a recommendation from a trusted friend. There is no marketing campaign, humorous ad or catchy slogan that can take the place of real experience. An ambassador program serves to create authentic experiences that users share with their friends, family and social networks and is an invaluable cog in a comprehensive marketing plan.... Read More


Should I Build An App?

January 26, 2013

Clients ask us this question all the time. And our answer is, only if you think it will add value to your customers experience. Just because you can, doesn’t necessarily mean you should. Apps are a great way to provide a highly focused brand experience to your customers. And if...... Read More


jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.