Designing Successful Product Packaging

packages

Designing Successful Product Packaging

December 17, 2013

When designing product packaging, you begin to realize that form is as important as content. No matter how brilliant your product may be, a dull package will have sales floundering...... Read More


Choosing a Business Structure

Choosing the Right Business Structure for You

September 30, 2013

From coops to corporations, there are a number of business structures that you can utilize when structuring your business plan. Finding the business structure that suits you best is the essential...... Read More


The Ups and Downs of Crowdfunding

Crowdfunding: Your Ticket to Being the Next Best Thing

August 2, 2013

What we’re asking sounds dubious at best; delayed delivery from manufacturers with no proven record for projects that are in their infancy. But, everyone from coffee makers to rock groups are turning to crowdfunding to source capital for their next big idea.... Read More


zen-again

Zen and the Art of Time Management

June 7, 2013

Does the day have too few hours for you to do all your work and keep up with social media posts, phone calls, meetings and water cooler gossip? If you feel like you’re always scrambling to catch up, what you really need to do is just relax.... Read More


Pay-per-click advertising

Why Local Businesses Should Still Buy PPC Ads

April 7, 2013

Many small-to-medium businesses (SMBs) feel compelled to focus on their organic search rankings. After all, it's "Free" and if you rank highly for your top keyword phrases you can receive excellent business from it. But, even if your business ranks well in local search (and especially if you don't), there are great reasons to consider a paid search campaign (pay-per-click ads).... Read More


The process of naming a business

The process of naming a company

March 21, 2013

One of the toughest exercises we encounter as an agency is coming up with a new name for a company. Clients come to us to develop brands all the time, it's one of our strong suits. However, coming up with a name from scratch is an extremely onerous task.... Read More


Julia Hidy

Art of The Press Release, Julia Hidy – Podcamp 2013

March 5, 2013

Julia Hidy is an author, and senior business consultant, speaker and multimedia content creator and boutique marketing agency owner.  She runs Julia Hidy Marketing and her #1 specialty is writing and distributing press releases.  Julia’s press releases are works of art and very effective;  it’s not the only thing she...... Read More


jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.