Designing for the creative industry
September 9, 2011 | By Benjamin Allison
The majority of work that passes through our office tends to be work for businesses outside the creative industry. Whether it is a building or fine food company, they come to us for our artistic side. However, producing designs for a fellow creative, albeit in the music business, the pressure is much greater.
Jason Staczek, a composer, keyboardist, record producer and recording engineer, got in touch with us recently presenting the challenge of creating a brand and website for his new company: Cinotonic. The challenge was to capture his unique style of music and distill it visually.
What we realized was that in order to create music and soundtracks, many parts must combine to form a whole. In the identity, we pared down the letter forms to flowing shapes that themselves are just curves combined with solid lines which produce a legible identity as a whole.
For the website, because it was content light, we were able to experiment visually and technically. The entire site functions as a one pager with the links scrolling to the relevant content rather than reloading the page. As well, using an effect know as parallax we continued the concept of the logo by having multiple elements flowing up and down when visiting different sections.
Visit the Cinotonic website