Category: copywriting

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How to write excellent headlines

How to Write Brilliant Blog Headlines

November 1, 2013

We have become a nation of scanners. I blame smartphones and laziness, but reading has become the practice of scanning headlines as we wait in queues, on the train or over lunch in the break room. Consequently,...... Read More


How Semantic Search Is Changing Content Marketing

How Semantic Search is Changing Content Marketing

October 4, 2013

Just like a garden, your content marketing strategy is a bouquet of different flowers including blogs, forums, social networking platforms, videos, e-books, webinars, podcasts and pictures. Just like your floral friends...... Read More


How to write efficiently

We’re Not Wordy

July 26, 2013

Economy of words has never been more important than it is with today’s lazy reader. You have only seconds to capture your reader’s attention before they merrily bounce on to another site, get an important call or multitasking draws their attention elsewhere. The ability to convey a wealth of information in as few words as possible is an art...... Read More


magique-new

5 Magical Marketing Words that Work

May 7, 2013

In marketing, every word matters. While word placement and punctuation can mean the difference between; “Let’s eat, Grandma,” and “Let’s eat Grandma,” selecting the right word is also of the utmost importance. When you only have a sentence, 140 characters or the limited space in an internet advert, you have to make every one count.... Read More


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jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.