Vi-LUX promotes cellular PVC Trim & Mouldings

Vi-LUX promotes cellular PVC Trim & Mouldings

Nov 25, 2010 — < 1 min read
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Vi-Lux advertisingVi-LUX cellular PVC trim & mouldings turned to jib to help them develop brand awareness in the highly competitive US home builder market. A series of 1/3 page print ads and digital media were developed to promote the “Frame Your Best Work” concept. The ads ran in various trade magazines targeting the building supply market with the intention of generating interest and potential distribution. Email sponsorship with the same publisher was also prescribed and can be a great way to associate your brand with relevant content and connect with an attentive, targeted audience.

David Shephard

— Founder & Managing Director

David Shephard is the Managing Director of Jib, a creative agency focused on strategy, design, and B2B marketing for sustainable infrastructure, and the built environment. He’s a longtime advocate for renewable energy, co-creator of Canada’s first portable solar generator, and a champion of mass timber and offsite construction.