Ad-addled audiences the world over tend to switch right off the minute you start to market at them. And that’s why content marketing is king. With content marketing, you don’t actually market to clients, instead you provide them with content that is valuable and useful. Showing that you care more about their needs than your own products is a sure-fire way to gain trust, set yourself up as a leader in the field and encourage positive associations with your brand.
The best part of content marketing?—it works! The bad news?—everyone else knows that too. What this means is that it’s no longer good enough to create great content; you have to produce mind-blowingly exceptional content that really stands out from the crowd. And that’s where we come in…
Sure, we create stellar content, but when it comes to delivery, you have to start thinking outside of the content marketing box. After two years of great blogging on the Greenmoxie site, we decided to do something new and exciting with the content we had created, so we compiled the most popular posts into a gorgeous book.
This not only reached a completely different audience and solidified the brand identity, it also provides an added income stream.
Are you Game?
In order to prepare a building material manufacturer for a trade show event, we compiled years of content into a fun game for use on iPhones and iPads. This amazing game is free and easily downloadable from the App Store. Here builders who need a break can enjoy the game which is action-packed, easy to play and more fun than a barrel of monkeys.
In the game, players must battle adverse weather phenomena which attempt to slow their progress at every turn. Luckily, they have a wealth of the manufacturer’s products to help combat the inclement elements. As they move through the levels, players can collect coins to unlock hidden products which speed their progress. It’s a fun, interactive way to familiarize users with the products innocuously and it teaches them about the most salient features of each product.
A stellar content marketing tool for brand building and product enhancement, the game was a great attraction for visitors to the show and continues to be a popular download among construction professionals.
Got tons of great blog content? Not everyone has the time or inclination to read, so you can turn your content into quick, easy and affordable podcasts. Here content should be repurposed into an interesting radio script which is easily accessible or downloadable.
This means that users can listen to your podcasts while they commute or while they are working on the job. It makes your content more appealing to those audience members you aren’t reaching with articles and blogs.
Here’s an example of how this might work from one of my favourite Podcast sites:
Stuff You Should Know Podcast: How Bars Work
Stuff Your Should Know Blog post:
V is for Video
Videos are another way to ensure that your content remains relevant. Of course these take a little more time and effort to do well, but they are a really popular format for the busy consumer. Videos are also highly sharable, so your content has a better chance of going viral.
Creating videos from your content provides your site with a multi-media appeal and it allows you to reach large swathes of the population which may not be responding to your blogs and articles. Younger audiences are also more partial to videos which are well-made and engaging.