3 Important Advertising Lessons from Mad Men
3 Important Advertising Lessons from Mad Men
September 11, 2013
Don Draper is the consummate creative genius; cool to a fault and beyond flawed. While I wouldn’t suggest adopting Draper as a mentor, I do follow those parts of his marketing philosophy...... Read More
Crowdfunding: Your Ticket to Being the Next Best Thing
August 2, 2013
What we’re asking sounds dubious at best; delayed delivery from manufacturers with no proven record for projects that are in their infancy. But, everyone from coffee makers to rock groups are turning to crowdfunding to source capital for their next big idea.... Read More
Do Facebook Ads Really Suck?
July 23, 2013
With 900 million monthly users, Facebook commands an enormous captive audience that should be ripe for advertising. It’s the very reason why the company is currently valued at $100 billion. But perception and reality aren’t always the same thing and as the tide turns against the efficacy of Facebook advertising, that valuation may soon seem absurd.... Read More
Selecting the Best Advertising Agency for Your Business
July 8, 2013
Finding the right advertising agency isn’t a Madman-esc series of liquid lunches in martini bars being courted by good looking advertising executives. Well, except for the part about good looking advertising executives; that part is totally true.... Read More
Exploring Thermodynamics with GLASSX
February 28, 2012
In the summer of 2011, jib was approached by GreenLite Glass in Vancouver with a unique opportunity to assist them in developing product messaging and collateral for a revolutionary new product called GLASSX. GLASSX is a translucent exterior wall system with a patented phase change material (PCM) and a prism that...... Read More
