Upgrade your Website Design

Website design or refresh

Does your website remember when Bill Clinton was president and the fall of the Soviet Union? If you have trouble making changes to your site, if it’s not optimized for mobile or if it doesn’t know what SEO stands for, it’s time for a website refresh. If you’re thinking; “I don’t have the time for this,” then relax, we’ve got this!

The 6 D’s of WEBSITE DESIGN REFRESH

The crew at Jib has perfected our very own methodology for delivering a great web project on time, on brand, and on message. We call it 6D – think of it as having rose coloured spectacles… on steroids!

1. Discover

We start by really listening. You tell us your hopes and dreams and we show you how to make those dreams (no matter how wild) a reality. You see, every customer and every product is unique. We get that; that’s why we don’t offer cookie-cutter solutions.

Together, we will define your brand and marketing objectives and then find the best ways to produce the ultimate user experience. If your current site lacks a clear brand message, we can help focus your messaging by developing a Big Fat Idea just for you. We have a mobile-first approach to ensure your website delivers, no matter what screen size your customer is using.

2. Define

Let’s make a list and check it twice. We define website functionality, select content and identify technologies that meet your business objectives. Technologies like forums, calendars, surveys or polls, web hosting, multiple location or language optimization, and just about anything you can poke a sharp stick at!

We take a look at what content can be migrated from your old site and identify content that needs to be written, designed, videoed or photographed.

A jib website refresh for Norbord.comA jib website refresh for imtbike.comA jib website refresh for PigeonBusters.caA jib website refresh for ExtensionMethod.comA jib website refresh for HirshLogHomes.com

3. Design

This is where we break out the crayons. At Jib, our website designs are unique, on brand, and compliment the WordPress CMS with HTML 5 animation, custom JavaScript and CSS. We utilize vibrant photography as well as real typography.

We conduct a complete study of the user interface (UI) and experience (UX) and provide 2-3 custom design concepts for you to choose from. When we’re done, your website will be as unique as your product or service.

4. Develop

SEO and mobile friendly website designThis is where those wild dreams come true. Our programming utilizes an award-winning content management system (CMS) called WordPress. This puts the power of the web at your fingertips; you’re in control of your very own publishing platform. That’s right – you don’t need to ask us, or Doug from IT every time you need a change; you can do it yourself! WordPress is powerful, open source, easy to use, and runs over 65 million websites across the world.

At Jib, we build SEO-friendly websites with semantic URL’s and fast-loading pages, with all of the necessary structure and hierarchy to ensure that your potential customers find you first. And speaking of SEO, our proprietary storytelling techniques are Google-friendly and extremely effective at getting your website to the top of a Google search faster than you can say Mark Zuckerberg.

5. Deploy

When programming is complete, we upload your new website to our secure staging server environment for testing. This is where you can kick the tires and put your new site through its paces. When we’ve tweaked it and you’re completely satisfied, it’s time to go live and watch your business soar!

6. Deliver

refreshCLIENT4The sixth and final D is all about the details. Once your website is live, we implement a sitemap, install analytics and connect your Google Webmaster tools account. Then we hand over the keys and you can take your new website for a spin.

Don’t worry, we’re in this together. We can provide as much (or as little) support as you like and we’ll always be there when you need us. Many of our clients look at us as an extension of their marketing department; providing reporting, tracking, and ongoing maintenance.

One last thing

Jib can also help you with your inbound marketing initiatives by developing an effective Content Marketing Strategy that generates more traffic, more leads, and ultimately more sales. It’s one thing having a great website, but it’s another thing to get visitors.

If you build it, they will come… but only with a little SEO help we are happy to provide. The storytellers at Jib can make even the most boring products seem interesting. Go on, give us a try. It’ll be the best thing you’ve ever done for your online marketing.

jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.