Search & Social Rank Symposium
Join us on April 16th at 6:00pm in the Distillery Distract, Toronto. Click to buy tickets to the Search and Social Rank Symposium!
Due to the public’s insatiable curiousity for more insight into the wierd science at the intersection of social media marketing and search engine optimization, there will be a third Search and Social Rank Symposium held at Archeo restaurant in the Distillery District of Toronto.
Come and learn the elements of good business storytelling, and understand how easy-to-use content marketing tools like Facebook and Twitter can build your website’s ‘social relevance’ and increase search engine rankings. Whether you are a journalist, a blogger, a web content producer, or an advanced social media marketer, there will be something in this buffet of ideas for you. This is the place is to hear good secrets you can share with your friends.
Rob Campbell and Brad Gosse take two totally different approaches to online advertising, and disagree on storytelling structures, and how to use Google search in web marketing. Their presentations should stand in sharp contrast. Alex Blom, who speaks first, has always been a creative thinker with clever ideas about clouds and conversion metrics. He’s a smart guy with an Australian accent and his professionalism will set the tone.
Location & Time:
Hosted at Archeo restaurant.
55 Mill Street, Distillery District, Toronto.
Events start at 6:00pm on April 16th 2012.
- Secrets of Storytelling for SEO
- Social Selling Strategies
- Why Ignoring Google is Good For Business
Rob Campbell, Principal – Smojoe Inc.
Secrets of Storytelling for SEO
Rob Campbell is Smojoe, veteran social media marketing for search engine optimization web storyteller and conversation provocateur. Rob is the director of the Page One Program and uses contest marketing, sporting events, photo contests, and beauty pageants (and other high traffic web attractions) to create a natural relevance and valuable ‘social capital’ closely aligned to each client’s value proposition.
Alex Blom, CEO & Co-Founder – SalesChoice
Social Selling Strategies
Australian born Alex Blom is the CEO of SalesChoice a sales management company providing detailed analytics and minimizes data entry. Prior, Alex was CTO and Partner at Helix. His achievements include Helix and selling startup, co-organizing Freelance Camp TO and being awarded Young Citizen of the Year. Alex troubleshooted retail conglomerates, ran marketing / sales organizations, created music festivals and co-founded not for profits.
Joey deVilla – Tech Evangelist
Platform Evangelist for Shopify
As the self proclaimed “Tech Evangelist” Joey deVilla’s offers his quirky technical genius through the new e-commerce platform Shopify. Shopify allows online businesses to create and design easy to use digital shop fronts. This widely popular platform is host to over 16,000 retailers, including Angry Birds, Tata, Pixar and Amnesty International. The Queens educated Joey deVilla splits his time as master of Shopify by also writing his immensely popular blog Global Nerdy. If these ventures weren’t enough for this fast-paced techno-king he also frequently rocks out onstage as the “Accordion Guy”.