HELLOName™ combines the best of direct mail, e-mail and the web to create personalized, highly compelling direct response media.
How it works
Step 1
The Mail Room at Jon’s company is instructed to hand-deliver the envelope(s) to Jon and other targeted co-workers.
Step 2
Jon receives a personalized envelope that does not look like advertising.
Step 3
Jon receives a personal URL (PURL) and his activity is tracked and recorded in our administration database.
Step 4
Qualified sales leads are generated with a 10% to 50% response rate.
More stuff to talk about
The key to success with HelloName is the clandestine nature of the distribution. The prospect is presented with a direct mail piece that arrives in a plain envelope that is hand addressed, increasing open rates dramatically. The user is then presented with a very personalized sales pitch or invite. Great for events and/or lead generation for sophisticated product demos with long sales cycles.
Benefits of HELLOName
- Automates campaign setup
- Personalizes the experience
- Provides real-time reporting
- Increased response rates