10 Statistical Reasons to Invest in Product Videos for Marketing

Why video marketing works

Latest rant: December 6, 2013

10 Statistical Reasons to Invest in Product Videos for Marketing

All aboard the video marketing train! I know you are saying that you don’t have the time, expertise, equipment, software, skills, face or the excuses are endless. The truth is, the advantages of product marketing videos are boundless...... Read More

Improving your conversion with better marketing

November 25, 2013

Here’s how to Optimize Conversion Rates… Psych!

To understand what makes your customers click on the ‘buy’ button, you have to get into their heads. Years of consumer surveys and studies have helped us to understand what drives people to shop, why they choose one brand over another and what makes them more likely to recommend their...... Read More

How Live Chat Can Boost Your Conversion Rate

November 18, 2013

How Live Chat Can Boost your Conversion Rate

Whether you have a physical storefront or a virtual one, much of your marketing effort is aimed at directing potential customers to your website. When they do find their way there, they are at a disadvantage to in-store customers...... Read More

How to write effective twitter posts

October 25, 2013

How To Write Irresistibly Tantalizing Tweets

We all recognize its efficacy as a marketing and communication tool, but we struggle to find anything interesting or eye catching. Learn the secrets to writing Tweets that connect...... Read More

newsletters

October 21, 2013

Email Newsletters: Do They Really Work?

With social media taking center stage in most modern content marketing strategies, some marketers have forgotten their old and trusted friend, the newsletter. Don’t let this valuable resource be overshadowed by an increasingly demanding marketing retinue. Here are some...... Read More

madmen-3lessons

September 11, 2013

3 Important Advertising Lessons from Mad Men

Don Draper is the consummate creative genius; cool to a fault and beyond flawed. While I wouldn’t suggest adopting Draper as a mentor, I do follow those parts of his marketing philosophy...... Read More

twitterMarketing

September 6, 2013

Use Twitter as an Effective Marketing Tool

While most companies use a Twitter account, it’s often no more than a place to repost your blogs or publicise the odd promotion. It’s no wonder Twitter has a bad rap...... Read More

gamification

September 3, 2013

Gamification: The Secret to Marketing Magic

Gamification: a term coined in 2010 which describes marketing techniques that utilize elements of video gaming as incentives for clients to support your brand. Clients can collect points (like frequent flier miles)...... Read More

business-blogging

August 26, 2013

Should your Business get a Blog?

To blog or not to blog… it’s a very valid question. Blogging is an enormous commitment and, like a needy Tamagotchi baby, requires constant care. Blogs tick so many of the boxes you need to drive traffic...... Read More

email-marketing

August 19, 2013

Email Marketing: Still Groovy after all these Years

The thrill of getting a real letter in your post box is an archaic throwback to a more romantic era. Bills, credit card statements and brochure from my local realtor-cougar are all swept aside for the joy of an actual letter or postcard...... Read More

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jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.