Remember the old suggestion box? It was a great way for people to anonymously post ideas and complaints and for management to really gauge the mood of their clients. Social media has become our modern-day suggestion box, although most companies are too scared to lift the lid or deal with what’s inside.... Read More
Nothing is as valuable as a recommendation from a trusted friend. There is no marketing campaign, humorous ad or catchy slogan that can take the place of real experience. An ambassador program serves to create authentic experiences that users share with their friends, family and social networks and is an invaluable cog in a comprehensive marketing plan.
Do you suffer from Twitter envy? Are you considering buying Twitter followers or do you spend way too much time following other people just to boost your numbers? Relax; when it comes to Twitter followers, less can actually be more. Having a few top quality subscribers is far more important than subscribing to the faceless masses.
In marketing, every word matters. While word placement and punctuation can mean the difference between; “Let’s eat, Grandma,” and “Let’s eat Grandma,” selecting the right word is also of the utmost importance. When you only have a sentence, 140 characters or the limited space in an internet advert, you have to make every one count.
The marketing world is shifting fast; and to stay ahead of this plate tectonic disco ball, you have to revolutionize the way your products are marketed. Say it with me now; Content is King. Content is the new black, it’s the who’s who, it’s the new mac daddy of marketing and if it’s not your bag, it really should be, baby.
Stories are the vehicles that turn information into meaning; they are the emotional connection between you and your audience. Stories turn a faceless corporation into a community of people with goals and dreams and intentions. Stories are more likely to be shared on social media or by word of mouth. Your audience will happily spend time with your story, but only seconds with your product.
Many small-to-medium businesses (SMBs) feel compelled to focus on their organic search rankings. After all, it's "Free" and if you rank highly for your top keyword phrases you can receive excellent business from it. But, even if your business ranks well in local search (and especially if you don't), there are great reasons to consider a paid search campaign (pay-per-click ads).
Julia Hidy is an author, and senior business consultant, speaker and multimedia content creator and boutique marketing agency owner. She runs Julia Hidy Marketing and her #1 specialty is writing and distributing press releases. Julia’s press releases are works of art and very effective; it’s not the only thing she...
Content marketing is not a new concept. It has been in existence since the discipline of marketing was formerly developed. Some would argue even before that. Some of the oldest texts in human history were filled with content created for a purpose. The purpose was to inform and influence the...
Clients ask us this question all the time. And our answer is, only if you think it will add value to your customers experience. Just because you can, doesn’t necessarily mean you should. Apps are a great way to provide a highly focused brand experience to your customers. And if...