Why Everyone Should buy a Matcha Tea Company

matcha-company

Why Everyone Should buy a Matcha Tea Company

February 3, 2016

Why would a perfectly happy little boutique advertising agency buy a tea company? That’s not what we do! Most of us who work there haven’t even tried matcha tea so what gives?... Read More


authentic-marketing

An Insider’s Guide to Authentic Marketing

November 25, 2015

Truly epic marketing is authentic. Whether you are selling a look or a lifestyle, anything short of the real thing feels disingenuous. Even those ‘real people’ adverts are awkward (we’re looking at you, Dove!)... Read More


How to look good in your profile picture

How to Look Good in your Profile Picture

April 8, 2014

I’m camera-shy and it’s annoying. Everyone understands how important first impressions are, especially if you are in sales or attempting to build trust with prospective clients. Your profile picture is the only thing that people get to access when they are forming a first impression, so you know it had better be good!... Read More


How to craft a compelling about us page

Crafting a Compelling About Us Page

January 17, 2014

The much maligned ‘About Us’ page is your company’s bio; it’s the resume that potential clients consult when deciding to hire you. It can either be a snore fest on when you became incorporated and a lengthy list of your board members, or it can be a unique opportunity...... Read More


packages

Designing Successful Product Packaging

December 17, 2013

When designing product packaging, you begin to realize that form is as important as content. No matter how brilliant your product may be, a dull package will have sales floundering...... Read More


How Trade Shows Can Boost Your Business

How Trade Shows Can Boost Your Business

September 20, 2013

In the digital age, trade shows may seem like a quaint kickback to a bygone era, but they are actually a brilliant model for the astute business owner...... Read More


madmen-3lessons

3 Important Advertising Lessons from Mad Men

September 11, 2013

Don Draper is the consummate creative genius; cool to a fault and beyond flawed. While I wouldn’t suggest adopting Draper as a mentor, I do follow those parts of his marketing philosophy...... Read More


color

Using Colour Psychology to Boost your Brand

August 9, 2013

There’s a reason why hospitals are predominantly painted in pastels, why presidential candidates wear blue ties and why brothels sport red lights; colours inspire confidence, stimulate the senses and exude quality. All you need...... Read More


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jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.