Category: Digital Marketing

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building-trust

Content Marketing; Build Trust, not Traffic

April 13, 2015

For many years now, content marketing has had a singular goal; to drive traffic to your site. Success has been gauged by the amount of likes you have and your ever-growing number of followers. But one look at most bounce rates will show... Read More


CIMA

Jib Strategic Hosts the Canadian Internet Marketing Association CIMA, Toronto Chapter Launch

November 15, 2014

The Toronto Chapter of the Canadian Internet Marketing Association met for the first time in history in our office building's meeting room.... Read More


The Tiny House Movement

The Tiny House Movement: A Small Way to Live Large

April 30, 2014

Tiny House is a social and architectural movement that truly believes less is more. Learn why this movement is growing and follow as the staff at Jib participate in our very own tiny house build...... Read More


around-the-world

Around the World in 80 Days for SickKids Hospital

February 28, 2014

Since Jules Verne’s tantalizing novel first introduced us to the concept in 1873, circumnavigating the globe has held a strange allure for the adventurous traveler and those who live vicariously through them. Dave McElroy takes it to a new level...... Read More


5 Digital Marketing Resolutions for 2014

5 Essential Resolutions for the Savvy Online Marketer

January 2, 2014

Has your online marketing ground to a pitiful halt over the languid holiday season? Well, it’s time to put aside the videos of cats destroying Christmas trees and formulate a new online marketing strategy.... Read More


How Live Chat Can Boost Your Conversion Rate

How Live Chat Can Boost your Conversion Rate

November 18, 2013

Whether you have a physical storefront or a virtual one, much of your marketing effort is aimed at directing potential customers to your website. When they do find their way there, they are at a disadvantage to in-store customers...... Read More


testing

Conversion Testing 101: A guide for Savvy Beginners

May 10, 2013

Launching your website untested onto an unsuspected audience is like running through a china shop, blindfolded with scissors. If you’ve chosen your color scheme to match Ryan Goslings eyes, picked your social media buttons because they were the first ones on the list and selected your site navigation based on your Wordpress theme, you may be selling yourself short.... Read More


Pay-per-click advertising

Why Local Businesses Should Still Buy PPC Ads

April 7, 2013

Many small-to-medium businesses (SMBs) feel compelled to focus on their organic search rankings. After all, it's "Free" and if you rank highly for your top keyword phrases you can receive excellent business from it. But, even if your business ranks well in local search (and especially if you don't), there are great reasons to consider a paid search campaign (pay-per-click ads).... Read More


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jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.