Category: Digital Branding

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How to look good in your profile picture

How to Look Good in your Profile Picture

April 8, 2014

I’m camera-shy and it’s annoying. Everyone understands how important first impressions are, especially if you are in sales or attempting to build trust with prospective clients. Your profile picture is the only thing that people get to access when they are forming a first impression, so you know it had better be good!... Read More


Why video marketing works

10 Statistical Reasons to Invest in Product Videos for Marketing

December 6, 2013

All aboard the video marketing train! I know you are saying that you don’t have the time, expertise, equipment, software, skills, face or the excuses are endless. The truth is, the advantages of product marketing videos are boundless...... Read More


business-blogging

Should your Business get a Blog?

August 26, 2013

To blog or not to blog… it’s a very valid question. Blogging is an enormous commitment and, like a needy Tamagotchi baby, requires constant care. Blogs tick so many of the boxes you need to drive traffic...... Read More


crown-new

Why Content Is King : Marketing Legends and Icons

April 23, 2013

The marketing world is shifting fast; and to stay ahead of this plate tectonic disco ball, you have to revolutionize the way your products are marketed. Say it with me now; Content is King. Content is the new black, it’s the who’s who, it’s the new mac daddy of marketing and if it’s not your bag, it really should be, baby.... Read More


Should I Build An App?

January 26, 2013

Clients ask us this question all the time. And our answer is, only if you think it will add value to your customers experience. Just because you can, doesn’t necessarily mean you should. Apps are a great way to provide a highly focused brand experience to your customers. And if...... Read More


How Google authorship improves CTR

March 1, 2012

Have you ever wondered why some search results include a photo of the author along with the SERP result? It’s very simple actually. Allow me to explain. Google has gone to great lengths to improve the user search and results experience, as well as develop their own social media property...... Read More


FIORIO: Refreshing a salon & spa brand

January 11, 2012

FIORIO is a chain of high-end salons throughout Toronto. They’ve offered premium beauty services since 1976. In addition to their salons, they run a hair styling college and also sell a variety of hair care products to consumers and industry professionals. Maurice – the founder – and the FIORIO team...... Read More


cinotonic-white

Designing for the creative industry

September 9, 2011

The majority of work that passes through our office tends to be work for businesses outside the creative industry. Whether it is a building or fine food company, they come to us for our artistic side. However, producing designs for a fellow creative, albeit in the music business, the pressure...... Read More


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jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.