Category: Content Development

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building-trust

Content Marketing; Build Trust, not Traffic

April 13, 2015

For many years now, content marketing has had a singular goal; to drive traffic to your site. Success has been gauged by the amount of likes you have and your ever-growing number of followers. But one look at most bounce rates will show... Read More


How Semantic Search Is Changing Content Marketing

How Semantic Search is Changing Content Marketing

October 4, 2013

Just like a garden, your content marketing strategy is a bouquet of different flowers including blogs, forums, social networking platforms, videos, e-books, webinars, podcasts and pictures. Just like your floral friends...... Read More


Search and Social Rank Symposium Five

Smojoe Earns Media for Amdry Building Products

June 23, 2013

In June 2013, Rob Campbell of Smojoe wrote business stories about a friend using Amdry insulated walls and basement flooring in a bunch of different online platforms. He created a series of informative articles, blogs and discussion forum posts describing how one contractor in particular was now using these two...... Read More


Julia Hidy

Art of The Press Release, Julia Hidy – Podcamp 2013

March 5, 2013

Julia Hidy is an author, and senior business consultant, speaker and multimedia content creator and boutique marketing agency owner.  She runs Julia Hidy Marketing and her #1 specialty is writing and distributing press releases.  Julia’s press releases are works of art and very effective;  it’s not the only thing she...... Read More


Keith McNally’s Podcamp 2013 Panel on Star Trek

March 4, 2013

Keith McNally is a popular pod caster also known as Keith Courage who hosts a show called the Vinyl Countdown. On Saturday 23 Feb 2013 at exactly twelve noon in room RCC-361 there did occur a rare opportunity to attend and participate in a live taping of a Keith Courage...... Read More


What is Content Marketing and How do I Get Started?

February 2, 2013

Content marketing is not a new concept. It has been in existence since the discipline of marketing was formerly developed. Some would argue even before that. Some of the oldest texts in human history were filled with content created for a purpose. The purpose was to inform and influence the...... Read More


Jib launches the refreshed TallWallOSB.com

November 5, 2009

TallWall wall sheathing by Norbord, was the first 9′ and 10′ panels for new home construction. They introduced home builders to an entirely new method of constructing homes. Eliminating the need for traditional 4′ x 8′ plywood panels. Now TallWall has been tested by the NAHB Research Center and proven...... Read More


Far Coast product training videos

September 15, 2009

In order to better support their customers, Far Coast engaged jib to script, storyboard, film, edit and produce a series of training videos. Each of their machines are fully demonstrated and the videos provide the Far Coast vendors with comprehensive instructions for operation and maintenance of their equipment. This initiative...... Read More


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jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.