Category: Brand Development

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matcha-company

Why Everyone Should buy a Matcha Tea Company

February 3, 2016

Why would a perfectly happy little boutique advertising agency buy a tea company? That’s not what we do! Most of us who work there haven’t even tried matcha tea so what gives?... Read More


authentic-marketing

An Insider’s Guide to Authentic Marketing

November 25, 2015

Truly epic marketing is authentic. Whether you are selling a look or a lifestyle, anything short of the real thing feels disingenuous. Even those ‘real people’ adverts are awkward (we’re looking at you, Dove!)... Read More


4-ways-to-repurpose-your-content

4 Amazing Ways to Repurpose Your Content [Tips]

March 17, 2015

Ad-addled audiences the world over tend to switch right off the minute you start to market at them. And that’s why content marketing is king. Here are 4 ways to get the most out of your existing content by repurposing it.... Read More


color

Using Colour Psychology to Boost your Brand

August 9, 2013

There’s a reason why hospitals are predominantly painted in pastels, why presidential candidates wear blue ties and why brothels sport red lights; colours inspire confidence, stimulate the senses and exude quality. All you need...... Read More


trademarks

Trademarks: How to Protect your Brand

July 15, 2013

What’s in a name? While a rose by any other name may smell as sweet, losing your branding to a competitor stinks. You work hard for your brand and to maintain your reputation in the cyber world. Don’t let all that hard work go to waste when someone else steals your trademark.... Read More


redneck

Rise of the Rednecks

May 23, 2013

Where have all the beautiful people gone? These days Kardashians are a distant memory and the Housewives can’t muster enough of an audience to cover their hair and makeup costs. Instead our new reality is watching ZZ Top... Read More


The process of naming a business

The process of naming a company

March 21, 2013

One of the toughest exercises we encounter as an agency is coming up with a new name for a company. Clients come to us to develop brands all the time, it's one of our strong suits. However, coming up with a name from scratch is an extremely onerous task.... Read More


GlassX Wall System

Exploring Thermodynamics with GLASSX

February 28, 2012

In the summer of 2011, jib was approached by GreenLite Glass in Vancouver with a unique opportunity to assist them in developing product messaging and collateral for a revolutionary new product called GLASSX. GLASSX is a translucent exterior wall system with a patented phase change material (PCM) and a prism that...... Read More


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jib strategic is a marketing agency in Toronto. We are graphic design specialists. We are also adversiting experts. Kings of branding and identity. Champs of social relevance and seo.