With every project we work on, there is a little story behind it. Here we discuss our favourites.
01.11.2012 — FIORIO: Refreshing a salon & spa brand
FIORIO is a chain of high-end salons throughout Toronto. They’ve offered premium beauty services since 1976. In addition to their salons, they run a hair styling college and also sell a variety of hair care products to consumers and industry professionals.
Maurice – the founder – and the FIORIO team were unsatisfied with their previous website. It was flat and lifeless (much like bad hair). They came to jib for fresh creative. They wanted to give visitors of the site a sleek, fashion-forward, high-end salon experience.
We were inspired primarily by fashion magazine mastheads. Proper contrast and size relationships turned a once directionless mess into a functioning site that’s on-brand and easy to navigate.
To view the FIORIO site live, click here.
10.12.2011 — Jump Plus web site launch
Jump Plus chose jib strategic to help them design and deploy a fresh new web site for their first Apple Premium Reseller store in Guelph Ontario at the Stone Road Mall. Jump Plus is your Local Apple store in Guelph and is the first of it’s kind in North America. The store is almost identical in set up to the original Apple Stores and provides a similar experience with a twist. They carry all of the usual suspects and a few items that you can’t buy at the traditional Apple Stores. More to come…Look to Jump Plus for Local Apple Experts in a community near you.
09.14.2011 — Brand Building With Contest Media
Kingspan is a global leader in the manufacture of insulated metal panels which are used for high performance buildings. They manufacture insulated metal panels used for commercial, institutional, and cold storage buildings. They approached us to create an unconventional campaign that would build brand awareness for their North American market; engage their customers (architects & engineers) was the key priority.
It had to be different.
The concept centres on legacy; that is, after all, the driving force for most architects. Instead of throwing around slick photos of pristine buildings, we did a 180°. See, the interesting thing about legacies is that they are not shiny and new; they are battered and weathered. The power of a legacy is not that it has avoided the storms, but that it has stood up to them. So, we created a post-apocalyptic narrative set in the future.
Introducing Fragments
Thousands of years from now, fragments from long lost buildings are found. These fragments (which are pieces of Kingspan panels) are used as a guide to help rebuild the new world, and are featured in a museum exhibit as a testimony to the brilliance of the architect who built with them; his legacy lived on.
Campaign Collateral
The campaign consisted of print ads, a microsite, and a direct response campaign which used PURL’s (personalized URL’s) which allowed us to create a customized web-experience for each user; the web-experience featured a fictional timeline of fragments from buildings they designed. The microsite was also host to a papercraft design contest.
Media & Prizing
The concept was followed up by a print and blog out-reach campaign, driving prospects to the contest who were encouraged to submit their own design, where they had the chance to win a variety or prizes, including a scholarship either donated in their name or, if they were a student, applied toward their tuition. The winner will be on display at Greenbuild International Expo in Toronto in October 2011. Have a look at the entire campaign here.
09.11.2011 — Jib wins the platinum MarCom award for Kingspan Legacy campaign
It’s a gratifying experience to receive recognition for hard work and it appears we’ve been acknowledged for the Kingspan Legacies Are Built campaign. We are proud to announce we have been honoured with a platinum award in the Marketing Promotional Campaign of the MarCom Awards.
Kingspan manufactures insulated metal panels used for commercial, institutional, and cold storage buildings. They approached us to create an unconventional campaign that would build brand awareness for their North American market; engage their customers (architects & engineers) was the key priority. Read more about the campaign here
The MarCom Awards are an international creative competition that recognize outstanding achievement by marketing and communication professionals. The entries are judged by esteemed members of the Association of Marketing and Communication Professionals.
With a total of over 6000 entries, being awarded the top prize in our category is truly an honour and encourages us to continue striving to create the best work possible.
Winning is nice, but working with clients who allow us to take those creative risk trumps all.
09.9.2011 — Designing for the creative industry
The majority of work that passes through our office tends to be work for businesses outside the creative industry. Whether it is a building or fine food company, they come to us for our artistic side. However, producing designs for a fellow creative, albeit in the music business, the pressure is much greater.
Jason Staczek, a composer, keyboardist, record producer and recording engineer, got in touch with us recently presenting the challenge of creating a brand and website for his new company: Cinotonic. The challenge was to capture his unique style of music and distill it visually.
What we realized was that in order to create music and soundtracks, many parts must combine to form a whole. In the identity, we pared down the letter forms to flowing shapes that themselves are just curves combined with solid lines which produce a legible identity as a whole.
For the website, because it was content light, we were able to experiment visually and technically. The entire site functions as a one pager with the links scrolling to the relevant content rather than reloading the page. As well, using an effect know as parallax we continued the concept of the logo by having multiple elements flowing up and down when visiting different sections.
Visit the Cinotonic website
08.29.2011 — It’s not always about design
Every once and a while we get a client who walks in the door with a crippled web site. Their most common complaints are that their site isn’t findable, difficult to maintain, and suffers a litany of technical glitches. So, we don’t always redesign a clients web site as clients are sometimes quite attached to their current design, they just want their web site to function properly.
This is where we quite often recommend a WordPress solution. We simply take the clients existing web site design and integrate it with a brand new content management system (CMS). WordPress started as an open source blogging platform and has quickly grown popular as an over-all CMS system for managing web sites. It’s easy to use, supported by a robust community of programmers, has powerful modular plugins that make it expandable, and is incredibly well constructed to take advantage of search engine optimization (SEO) techniques.
Diane & Ted Greene from Making Waves Boatel, run a unique Toronto bed and breakfast aboard their 70 foot trawler down at the harbourfront. They came to us with a web site in need of such expertise. We helped them rebuild their site so they could manage their content more easily, we improved their findability by applying our SEO techniques, optimized their Google Places account for local search, and we created and submitted an XML sitemap to the search engines to improve their indexing. Work that took us 2 to 3 days to complete.
07.25.2011 — ShaSha Bread promotes healthy eating
ShaSha Bread Co launches healthy snacks that are organic and embody the latest raw food technology in one of the most nutritious re-sealable packages. ShaSha created an ideal in-between-meal snack for busy people on the go. Shasha’s Buckwheat snacks come in two mouth-watering flavours and are high in fiber and include the following properties:
- Wheat Free & Gluten Free
- Contains Inulin
- Prebiotic and Probiotic
- Vegan
- Raw
- Peanut Free
- Promotes digestive health
- Supports the immune system
- High Source of Fiber
Our favourite is the cinnamon & ginger flavour. These are very unique products and have become a staple in the office at jib. You can order them online at shashabread.com.
11.25.2010 — Product video for Amvic Building System
As part of the web site redesign, jib was asked to develop a product demonstration video to feature the benefits and unique properties of their rigid foam insulation product SilveRboard.
11.25.2010 — Vi-LUX promotes cellular PVC Trim & Mouldings
Vi-LUX cellular PVC trim & mouldings turned to jib to help them develop brand awareness in the highly competitive US home builder market. A series of 1/3 page print ads and digital media were developed to promote the “Frame Your Best Work” concept. The ads ran in various trade magazines targeting the building supply market with the intention of generating interest and potential distribution. Email sponsorship with the same publisher was also prescribed and can be a great way to associate your brand with relevant content and connect with an attentive, targeted audience.
11.22.2010 — jib prescribes a new reel for Bryce Wylde
Thanks to our resident social media marketing guru Smojoe, Canada’s very talented and well respected alternative health expert, Dr. Bryce Wylde wandered into our studio for some help with his video reel. Bryce is an incredibly charismatic person, and a great client to work for. Bryce has been on the Dr. Oz show, interviewed health expert Dr. Sanjay Gupta, and has written a fabulous book on the benefits of antioxidants. We are all a little healthier because of him, and certain that he is destined for greatness.
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+David Shephard
- An obsessive entrepreneur, with interests in renewable energy, motorcycles, and carpentry. David and the jib team employ over 15 years of advertising experience to deliver sound strategies for an ever evolving marketing landscape.